Please consult your physician before taking any medication. Generic Name: atorvastatin (a TOR va sta tin) Brand Names: Lipitor What is Lipitor? Lipitor is a cholesterol-lowering medication that blocks the production of cholesterol (a type of fat) in the body. Lipitor reduces low-density lipoprotein (LDL) cholesterol and total cholesterol in the blood. Lowering your cholesterol can help prevent heart disease and hardening of the arteries, conditions that can lead to heart attack, stroke, and vascular disease. Lipitor is used to treat high cholesterol. Lipitor is also used to lower the risk of stroke, heart attack, or other heart complications in people with coronary heart disease or type 2 diabetes. Lipitor may also be used for purposes other than those listed in this medication guide.